SUPER YAYA

Lebanon-born and Côte d’Ivoire-raised designer Rym Beydoun immerses us into her vibrant world of hand-picked, hand-died, and printed fabrics through SUPER YAYA. Beydoun is inspired by the bold styles of West Africa and 1990s Ivorian pop stars. These garments bring Afrofuturism to the runway through traditional textiles, playful colours, and ruching. SUPER YAYA has gained international prestige for Beydoun’s authentic portrayal of West African fashion through her timeless designs.

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